I am an experience design professional (ux, cx), with over 13 years delivering solutions across London, New York, Paris, Singapore and Australia. I architect intuitive experiences that deliver value for users and meet business objectives. I take pride in leading teams as well as getting my hands dirty and being practical with my craft.

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Currently based in Singapore as Senior Vice President Creative Director for Citibank for APAC & EMEA.

Google . Tom Ford . Versace . IBM . Condé Nast . Louis Vuitton Moet Hennessy (LVMH) . Vogue . GQ . Valentino . Jo Malone . Clinique . L'Oreal . ghd . Redken . Giusseppe Zanotti . Philip Lim . New York Fashion Week . Lloyds Bank . Spring Studios . Unilever . Mars . Target . M&S . GAP . Canali . Just One Eye . Hunter Gather . Mercedes Benz . Porsche . BMW . Audi . Volkswagen and more...

The Drums 50 under 30 list for 2015