I take ideas from concept to live service, designing experiences that work for people and the operations that make them possible.
I’m a Service & Experience Design Specialist with 20+ years’ experience shaping user journeys and turning ideas into real results.
I work with both leading and emerging businesses, start-up and corporates.
I’m hands-on and practical in designing services, products, and experiences that are valuable, seamless and human.
From luxury, beauty, and fashion to finance and tech, I’ve partnered with 50+ organisations across 12 countries, tackling challenges from boosting sales to rethinking operations.
At the heart of my work is a simple principle: empathy for the business, its people, and the customers they serve.